TRUE MEDIA NAMED AOR FOR MURDOCH'S RANCH & HOME SUPPLY

TRUE MEDIA NAMED AS MEDIA AGENCY FOR MURDOCH’S
COLUMBIA, Mo — (April 26, 2012) — Bozeman, Montana based Murdoch’s Ranch & Home Supply store has selected True Media as agency of record.  Founded by John Murdoch in 1994, Murdoch’s now has 22 locations across Colorado, Montana, Nebraska, and Wyoming with nearly 1,000 employees.  Murdoch’s prides themselves on their variety of quality, down-to-earth merchandise; being a place the whole family likes to visit and where the customer is always met with a “thanks.”
“We have been truly impressed with the analytics and retail experience that True Media brings to the table,” notes Kitch Walker, director of marketing for Murdoch’s.  “We also believe that the similarity in core values and principles that our companies share makes this a good partnership.”
As part of the new relationship, True Media will be responsible for all media planning and buying across traditional, digital and social channels.
“We are excited about the addition of Murdoch’s to the True Media family and look forward to using our experience and expertise to help Murdoch’s launch into new media frontiers and grow their market share.,” says Jack Miller, president of True Media.
True Media, founded in 2005, is an independent, full-service media strategy and communications company with locations in Columbia, Missouri; Calgary, Alberta and St. Louis, Missouri.