5 Reasons to Love Pinterest for Marketers and Consumers

Posted on February 17th, 2012 by Candice Rotter

Pinterest- How to use it and what to use it for? This question is being asked all over the place. This new social channel has taken off like crazy lately and is considered the next big thing in social media. Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history, with nearly 12 million monthly unique visitors and over 10.4 million registered users. Some brands you are familiar with have already jumped on board such as Toms, Gap, HGTV, Lowe’s, and Etsy. Pinterest in generating more referral traffic to websites than YouTube, Google+ and Linkedin combined.

Top five things I love about Pinterest for both marketers and consumers:
1. Encourages my champagne taste – For the marketing side one of the most popular things pinned are pictures of homes, kitchens, living rooms, and bedrooms. If you live in this world start pinning! You can post a picture of a beautiful kitchen that links back to your site where the individual components can be purchased. You can help make these beautiful rooms people dream about and spend hours pinning become a reality. If you’re a contractor or interior designer, post your work on your pinboards. On a personal note, I’m always looking for new decorating ideas! My family is getting ready to move into a new home and each of those pins is something I want to see in that next house. By having the ability to keep all of these ideas in one place, when I get to that point it will be right at my finger tips to get started. Can’t wait!
2. My desire to be Paula Dean – I love to cook, and I especially love to try new recipes. Pinterest is full of them, and so far I have had amazing luck with all of them I have tried. If you have a business that is in the food industry either being a producer or distributor, this is a place you need to be. If there’s a recipe that calls for a certain type of cheese, meat, or sauce don’t you want your name to be in front of that?
3. Craftiness- OK, this one I need some help with. I’ve pinned a lot of crafty ideas that I would LOVE to make happen; I just haven’t had the opportunity to do so. There are so many great ideas out there for things to do with your children, things for the home, or ways to become more organized in your life. Pinterest has them all in one pretty little place for you so that when you are ready and have the time to pursue it, it’s not far away. Some of the brands benefiting from this category with several links back to their sites are Michael’s, Hobby Lobby, Lowe’s, Home Depot, and Etsy.
4. Fashion forward – Everyone is always shopping, whether they want to admit it or not. This category has many aspects to it. This can be used to introduce new products, for example, search Toms in Pinterest. They introduced a new ballet flat to their shoe collection; it was pinned over and over again to the point where the website is on back order for the majority of the colors available. When you have 10.4 million registered users, this can happen quickly! Another thing I love about this category is the fact full outfits are being pinned, what I mean by this is I can already see what it would all look like together. So instead of just purchasing the shirt you like, the odds of someone purchasing the whole outfit go up quite a bit. A way for the advertising to have a higher average sale and the consumer to get it all done in one place with less shopping around!
5. Planning your most important day- Weddings! Weddings! Weddings! I wish more than anything this would have been around when I got married; you can see everything in one place. Ideas on centerpieces, bridesmaids dresses, wedding bands, and of course wedding dresses, if you have anything that a girl could possible need for her wedding day start pinning now! The ladies love Pinterest, 97% of Pinterests’ Facebook fans are women. You better get to talking to these ladies because planning one of the most important days of their lives is worth a lot of money.
That’s my top 5 list for Pinterest. Highly addictive and time consuming, I could get lost in Pinterest for days. How’s that for an engaged audience! There are so many great opportunities for brands to connect with their potential customers.
Follow Me on Pinterest You can follow me on Pinterest at http://pinterest.com/crotter/