TRUE MEDIA NAMED MEDIA AGENCY FOR UNITED FARMERS OF ALBERTA

CALGARY, Alberta -- (Aug 31, 2010) -- True Media has been selected by Kenna to provide media services for United Farmers of Alberta. Kenna will provide creative and branding solutions.

UFA is a network of 36 farm and ranch supply stores in rural markets throughout Alberta, with more than 100 fuel cardlock locations. Their portfolio includes the agri-retail stores Spruceland Lumber, Bar-W Petroleum and Electric, and Stridon Betker.

“True Media has an intimate knowledge of both the Alberta market and agri-media industry. True Media will provide assistance with media strategy, planning and placement for UFA” stated John McCulloch at Kenna.

“Our experienced team at True Media is excited to work closely with the professionals at Kenna and UFA Co-operative to create effective communication strategies and contribute to their continued growth and profitability,” said Neil Maclean, vice-president/general manager of True Media Canada.

About UFA Co-operative Limited:
 
UFA Co-operative Limited is one of Alberta's most dynamic enterprises serving rural communities throughout Alberta, B.C., and Saskatchewan with an unmatched network of retail stores and petroleum outlets. With more than $1.6 billion in annual revenues and 120,000 active members, UFA is one of Canada's most successful cooperatives. For more information, please visit www.ufa.com.

About True Media:

True Media is an international media strategy and communications company that specializes in helping corporations determine media strategy, including traditional, interactive and social media, with offices in Canada and the United States.