COLUMBIA, Mo — (February 10, 2010) —True Media has been named Agency of Record for Lake Regional Health System.

Lake Regional Health System provides comprehensive health care services to visitors and residents of the lake area. In addition to Lake Regional Hospital, the system also operates primary and specialty care clinics, urgent care, rehab therapy clinics, retail pharmacies and home health services.

“True Media is a well-established agency with a broad base of expertise,” says Jennifer Bethurem, director of public relations for Lake Regional Hospital. “They are an exciting partner to work with to help us maximize the reach of our communication efforts."

True Media will manage traditional, interactive and social media strategy, planning, and placement for all of Lake Regional Hospital’s service lines.

“We look forward to working with Lake Regional Health System to increase their visibility throughout the lake area,” Jack P. Miller, President of True Media says.

True Media, founded in 2005, is an independent, full-service media strategy and communications company based in Columbia, Mo. with additional offices in Calgary, Alberta and St. Louis, Mo.