BOEHRINGER INGELHEIM VETMEDICA AWARDS SWINE DIVISION BUSINESS TO TRUE MEDIA
KANSAS CITY, Mo. (May 29, 2009) – Boehringer Ingelheim Vetmedica, Inc., headquartered in
St. Joseph, Mo., selected Woodruff Sweitzer to manage advertising, strategic consultation and brand development for their swine products division. True Media has been chosen to handle media planning and buying.
Boehringer Ingelheim Vetmedica, Inc. (BIVI) is the U.S. subsidiary of Boehringer Ingelheim Corporation based in Ingelheim, Germany. BIVI operates four locations (St. Joseph, Mo., Elwood, Kan., Sioux Center, Iowa and Ames, Iowa) and acts as a center of competence in biological research, development and manufacturing for the worldwide animal health business. BIVI is focused on delivering high quality, innovative health products to the animal health industry.
“We were immediately impressed with the Woodruff Sweitzer team chemistry and knowledge of our industry and products,” said Tim Bettington, Senior Associate Director, BIVI Swine Group. “We chose Woodruff Sweitzer and True Media because of their team’s ability to take a complex subject and break it down into a clear, focused brand promise and actionable plan. Their team also demonstrated the ability to listen to us and generate ideas that we believe will help us achieve our goals.”
Woodruff Sweitzer will partner with BIVI to develop strategic plans, advertising, sales materials and collateral for major swine vaccines (Ingelvac CircoFLEX®, Ingelvac MycoFLEX®, Ingelvac® PRRS and Enterisol® Ileitis). Beginning in July 2009, True Media will manage the media planning and buying, which is focused primarily on Web and professional trade publications.
“The True Media and Woodruff Sweitzer team has a proven track record of developing comprehensive marketing and media strategies for our clients,” said Jack Miller, President of True Media. “We’re looking forward to working with Woodruff Sweitzer to deliver outstanding results for Boehringer Ingelheim.”
True Media (truemediaservices.com) is an international media strategy and communications firm with offices in the United States and Canada.
KANSAS CITY, Mo. (May 29, 2009) – Boehringer Ingelheim Vetmedica, Inc., headquartered in
St. Joseph, Mo., selected Woodruff Sweitzer to manage advertising, strategic consultation and brand development for their swine products division. True Media has been chosen to handle media planning and buying.
Boehringer Ingelheim Vetmedica, Inc. (BIVI) is the U.S. subsidiary of Boehringer Ingelheim Corporation based in Ingelheim, Germany. BIVI operates four locations (St. Joseph, Mo., Elwood, Kan., Sioux Center, Iowa and Ames, Iowa) and acts as a center of competence in biological research, development and manufacturing for the worldwide animal health business. BIVI is focused on delivering high quality, innovative health products to the animal health industry.
“We were immediately impressed with the Woodruff Sweitzer team chemistry and knowledge of our industry and products,” said Tim Bettington, Senior Associate Director, BIVI Swine Group. “We chose Woodruff Sweitzer and True Media because of their team’s ability to take a complex subject and break it down into a clear, focused brand promise and actionable plan. Their team also demonstrated the ability to listen to us and generate ideas that we believe will help us achieve our goals.”
Woodruff Sweitzer will partner with BIVI to develop strategic plans, advertising, sales materials and collateral for major swine vaccines (Ingelvac CircoFLEX®, Ingelvac MycoFLEX®, Ingelvac® PRRS and Enterisol® Ileitis). Beginning in July 2009, True Media will manage the media planning and buying, which is focused primarily on Web and professional trade publications.
“The True Media and Woodruff Sweitzer team has a proven track record of developing comprehensive marketing and media strategies for our clients,” said Jack Miller, President of True Media. “We’re looking forward to working with Woodruff Sweitzer to deliver outstanding results for Boehringer Ingelheim.”
True Media (truemediaservices.com) is an international media strategy and communications firm with offices in the United States and Canada.