TRUE MEDIA HIRES NEW ASSOCIATE MEDIA DIRECTOR

CALGARY, Alberta --(December 11, 2008)-- True Media  has hired Ed Anderson as associate media director. 

Anderson brings with him 24 years of experience as a media planner and buyer of broadcast, out-of-home, and print. 

“New technologies, new media, and changing consumer behavior are reshaping media consumption,” says Anderson. “True Media is known for their ability to analyze research and provide insight into multimedia campaign planning. I look forward to joining the team.”

Neil MacLean, vice-president and general manager of True Media, says, “Ed is a valuable addition to our planning and buying team. His experience with Canadian media, specifically the agricultural industry, provides unique insight into creating integrated media strategies that assist our clients in effectively reaching and influencing their customers.”