MISSOURI VALLEY CONFERENCE PARTNERS WITH TRUE MEDIA
COLUMBIA, Mo — (August 9, 2010) — Missouri Valley Conference, the nation's second-oldest NCAA Division I athletics conference, has selected True Media as agency of record.
Missouri Valley Conference has gone to great lengths over the years to increase awareness for the ten-institution league including the annual State Farm MVC Men's Basketball Championship in St. Louis – known as “Arch Madness” – which continually ranks as one of the nation's top attended collegiate sporting events. “True Media has established a successful reputation in working with college athletics,” said Doug Elgin, commissioner of Missouri Valley Conference. “They are a great addition to our organization. With True Media’s proven success in media planning, we are energized about the opportunity to raise visibility for our conference championships.”
“The partnership with the Missouri Valley Conference provides a unique platform to work with a collegiate conference,” Jack P. Miller, president of True Media said. “Our firm has had a great deal of success in sports marketing, especially in the college arena. Expansion of the MVC brand and, in particular, ‘Arch Madness’ this coming March are distinct points of emphasis for True Media.”
True Media, founded in 2005, is an independent, full-service media strategy and communications company based in Columbia, Mo. with additional offices in Calgary, Alberta and St. Louis, Mo.
COLUMBIA, Mo — (August 9, 2010) — Missouri Valley Conference, the nation's second-oldest NCAA Division I athletics conference, has selected True Media as agency of record.
Missouri Valley Conference has gone to great lengths over the years to increase awareness for the ten-institution league including the annual State Farm MVC Men's Basketball Championship in St. Louis – known as “Arch Madness” – which continually ranks as one of the nation's top attended collegiate sporting events. “True Media has established a successful reputation in working with college athletics,” said Doug Elgin, commissioner of Missouri Valley Conference. “They are a great addition to our organization. With True Media’s proven success in media planning, we are energized about the opportunity to raise visibility for our conference championships.”
“The partnership with the Missouri Valley Conference provides a unique platform to work with a collegiate conference,” Jack P. Miller, president of True Media said. “Our firm has had a great deal of success in sports marketing, especially in the college arena. Expansion of the MVC brand and, in particular, ‘Arch Madness’ this coming March are distinct points of emphasis for True Media.”
True Media, founded in 2005, is an independent, full-service media strategy and communications company based in Columbia, Mo. with additional offices in Calgary, Alberta and St. Louis, Mo.