The Media Buyer, Spot Activation is responsible for the tactical planning, purchase, execution and delivery of linear and digital video and audio channels, print and OOH that are part of approved media plans.
Something remarkable happened on Thanksgiving. I saw someone rewind, and replay a commercial. What makes this even more impressive is that 76% of people don’t actively watch commercials – either changing the channel, looking at their phone, or throwing on mute. As I sat in my in-law’s house trying to decide who I wanted to…